Design Collateral.
With Zocca Cucina Italiana’s brand identity established, I extended the visual system into a suite of tactile, real-world touchpoints that customers interact with every day. From the pizza box in your hand to the menu on the table, every detail was intentionally designed to reinforce Zocca’s modern Italian charm and help the brand leave a lasting impression.
What I Delivered:
Custom Pizza Box Design — featuring the Zocca cow illustration and bold brand elements, with the chef’s signature added as a personal, special touch
Dine-In & Takeout Menus — thoughtfully organized and easy to update seasonally
Branded Stickers — perfect for packaging, events, and giveaways
Print-Ready Files — formatted for local printers, with clear guidelines
Color & Typography Application — ensuring visual consistency across formats
Production Guidance — collaborating with printers to match brand standards and quality
The goal was to create collateral that felt as elevated and playful as the restaurant itself—proudly displaying the Zocca cow (inspired by the town of Zocca, Italy) as a whimsical anchor for the visual language. Typography, layout, and materials were selected to reflect the rustic-modern vibe of the space and cuisine.
From first impressions at the host stand to leftovers carried out in a branded box, this collateral suite delivers a cohesive, memorable experience. It connects customers to the Zocca brand at every touchpoint—building recognition and adding delight.
