I’m currently a full-time User Experience Director at Verndale, where I specialize in leading complex CMS platform projects. My work focuses on designing seamless, user-centered digital experiences that help brands connect with their audiences effectively. This role is where my creativity really flourishes—balancing strategic thinking with innovative design to solve real-world challenges and bring ideas to life.
I’ve had the opportunity to lead the projects showcased below, partnering with clients across a wide range of industries—from luxury hospitality to finance, legal, retail, and nonprofits. Each engagement brings its own unique set of goals and challenges, and I thrive on shaping tailored digital solutions that not only meet user needs but also deliver measurable results for the business.
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Marine Max
MarineMax works with Verndale to create user-friendly, engaging websites. Verndale provides UX and CMS expertise to help MarineMax deliver seamless digital experiences that support their business goals.
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Aspen Snowmass
Aspen Snowmass partners with Verndale to design and build intuitive digital experiences. Verndale brings UX and CMS expertise to help Aspen Snowmass connect with visitors and enhance their online presence.
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Limelight Hotels
Limelight Hotels partners with Verndale to create seamless, engaging websites that reflect their adventurous, community-focused brand. Verndale’s UX and CMS expertise supports Limelight’s growth across multiple locations.
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The Little Nell
The Little Nell teams up with Verndale to deliver a refined digital experience that reflects its luxury brand. Verndale supports with UX and CMS solutions to elevate the guest journey online.
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Boston Beer Company
Boston Beer Company, home to brands like Samuel Adams and Truly, collaborates with Verndale to create cohesive, scalable digital experiences across its portfolio. Our work supports brand storytelling and seamless user journeys within a flexible CMS framework.
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Cruisers Yachts
Cruisers Yachts partnered with Verndale to bring their luxury boating experience to life online. Through thoughtful UX design and a powerful CMS, we helped them create a site that highlights craftsmanship, innovation, and the elevated lifestyle their brand represents.
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Dogfish Head
As part of the Boston Beer family, Dogfish Head’s unique, off-centered brand personality needed a digital experience to match. Verndale helped deliver a site that celebrates creativity while ensuring performance, consistency, and usability.
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WilmerHale
WilmerHale worked with Verndale to design a sophisticated web presence that reflects their industry-leading reputation. Leveraging Verndale’s UX and Sitecore capabilities, the redesigned site highlights their professional credentials through refined digital storytelling and structure
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Unisys
Unisys partnered with Verndale to elevate their global digital experience. With deep expertise in enterprise IT and secure systems, Verndale built a modern, flexible CMS-powered website that supports personalization and international reach
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Acadian Asset Management
Acadian Asset Management teamed up with Verndale to reimagine their digital strategy. Through stakeholder workshops and heuristic research, Verndale realigned their information architecture and visuals—resulting in a modernized site that drove a 42% increase in conversions
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Davies Law Firm
Davies partnered with Verndale to create a sophisticated and modern digital experience that reflects the firm’s reputation for precision and excellence.
What Do I Really Do?
For me, design strategy is about more than just aesthetics—it’s about intentional problem-solving rooted in empathy, innovation, and real-world impact. The principles I lead with—whether it’s intuitive product design, accessibility, mentorship, or user-centered thinking—all feed into a broader strategic framework. I focus on aligning user needs with business goals, using research-driven insights to inform every design decision. By marrying visionary creativity with functional excellence, I’m able to lead cross-functional teams through complex challenges and deliver work that’s thoughtful, inclusive, and effective. These values are what define my leadership style—I don’t just direct projects, I shape the strategy behind them, helping teams and clients think bigger, move smarter, and create more meaningful experiences.
Web & Product Design
Merging visionary design with intuitive functionality results in captivating and effortless experiences.
Mentorship & Leadership
Inspiring the next generation of creative talent by fostering a collaborative atmosphere, offering expert guidance and feedback, and advocating for innovative thinking and professional development.
Detail Orientated
Ensuring that every element of the design is carefully considered, from aesthetics to functionality, to create a polished, cohesive experience.
Accessibility & Inclusivity
Incorporating empathy into the design process to ensure that every user, regardless of ability or background, experiences a fair and engaging interaction.
User Experience
Focusing on empathy and user-centered insights to design intuitive, visually striking interfaces that emotionally connect with the audience.
Design Thinking
Addressing challenges by understanding users, identifying their needs, generating creative solutions, and refining designs to achieve user-focused results.