Strategy & Execution

I designed and built a custom website for the Matt Brown Foundation to serve as a heartfelt online hub supporting their mission of granting mobility, offering hope, and fostering community for individuals living with paralysis. Built to inspire, inform, and facilitate action.

Deliverables Included:

• Full Squarespace website build

• Content strategy and messaging

• Visual direction and color palette

• Image selection and layout

• Donation platform integration

• Mobile responsiveness

Platform Guidance & Support

Beyond design and build, I provided comprehensive guidance to ensure the MBF team had a sustainable, scalable digital presence that fit their goals and resources.

• Platform Selection: Recommended Squarespace as the most effective option for its balance of elegant design flexibility, ease of use for non-technical staff, and integrated functionality (menus, forms, newsletter sign-ups, SEO).

• Domain Purchase & Connection: Supported the team through domain purchase, DNS configuration, and secure connection to the new website.

• Pricing Transparency: Outlined various Squarespace plans, helping the team understand cost tiers and select the most appropriate option for their needs and budget.

• Training & Handoff: Provided guidance on updating content, adding new events or announcements, and managing the site independently post-launch.

• Ongoing Support: Ensured that the platform setup positioned Zocca for smooth day-to-day management while remaining scalable as the restaurant grows.

Key Messaging & Story Anchors

• Highlighted the Foundation’s mission to assist individuals and families impacted by paralysis through grants such as accessible vehicles, home modifications, and essential adaptive equipment.

• Emphasized Matt’s personal journey: from a high school spinal cord injury in 2010 to becoming a motivational speaker and college graduate from Stonehill College.

• Framed messaging around community strength, philanthropic impact (over $300K in grants awarded since founding in 2020), and major events.

Visual Direction

• A clean, modern design with uplifting visuals and strong emotional resonance—reflective of themes like perseverance, community unity, and overcoming adversity

• Seamless integration of impactful images (e.g., MBF events, community support snapshots, Matt’s story visuals)

• A warm yet bold palette to evoke optimism and strength, paired with typography emphasizing clarity and empathy