Identity with trust

Strategy & Execution

I designed a distinctive and refined logo and brand system for Element Coaching & Consulting Group, positioning the brand as a trusted, professional force in both personal and organizational coaching. The identity needed to reflect warmth and approachability—anchored by the heartwarming presence of Max, their emotional-support Labrador—while maintaining executive-level polish that resonates with business leaders and individuals alike.

Deliverables Included:

• Custom logo design featuring “Element Coaching” with an elegant, modern mark

• Selection of a balanced color palette and typography system

• Development of brand identity guidelines for consistent application

• Moodboard and visual direction to reflect coaching ethos and emotional warmth

• Collateral mockups including letterhead, business cards, social media templates, and digital headers

Key Messaging & Brand Anchors

• Human-Centered Professionalism: The logo and visual language embody balance—conveying trust, focus, and the one-on-one support that coaching provides.

• Holistic Clarity: Messaging emphasizes personalized, whole-person coaching—from life and career to leadership and HR consulting—focused on transformation and self-awareness.

Visual Direction

• Elegant & Grounded: Design choices reflect clarity and sincerity—clean lines, purposeful spacing, and a calming, approachable weight.

• Balanced Palette: Chosen colors evoke stability and calm—supportive of both corporate and personal growth contexts.

• Flexible & Purposeful: The design system accommodates multiple applications—from digital spaces (website headings, social media templates) to printed materials—without diluting brand consistency.

Brand Essence

Element Coaching & Consulting Group’s brand identity captures the essence of individualized transformation grounded in trust, leadership, and connection. The refined, emotive design reflects the dual nature of their services—executive-level strategy and deeply personal growth support.