Logo + Website + Collateral
The 603 Greek Bakery’s brand identity and website were created to capture the warmth of tradition and the joy of homemade Greek baking—while offering a modern, user-friendly digital platform for storytelling, community connection, and effortless online ordering.
Strategy & Execution
I developed both a refined brand identity and a fully responsive website for The 603 Greek Bakery—bringing the authentic flavors and heart of traditional Greek baking to a modern digital presence. The goal was to evoke the warmth of homemade traditions while offering effortless online ordering and delivery, connecting the community to the taste of Greece.
Deliverables Included:
Custom brand identity development (logo design, color palette, typography, and visual tone)
Full website design and build on Squarespace
Strategic navigation and user flow for menu viewing and order placement
Integration of online order forms with delivery options and payment details
Visual direction and authentic imagery reflecting Greek heritage and bakery charm
Branded fliers for distribution at farmer’s market
Key Messaging & Brand Anchors
Authentic Greek Experience at Home: Captured the bakery’s mission to transport customers to Greece through recipes rooted in tradition and convenience of doorstep delivery.
Evocative Storytelling: Elevated the “My Story” narrative to showcase heritage, family recipes, and the passion for baking.
User-Friendly Order Flow: Clear messaging around ordering and preorders—highlighting signature items like spanakopita, baklava, koulourakia, and muffins.
Introduce your brand
Visual Direction
Warm & Nostalgic Aesthetic: Employed a palette and imagery that evoke the charm of a sunlit Greek kitchen.
Clean, Inviting Layout: Designed with readability in mind, balancing beautiful visuals with clear “Order Now” calls-to-action.
Menu-Centric Presentation: Built a visually engaging menu section that makes each product enticing while easy to navigate.
Platform Guidance & Support
To ensure The 603 Greek Bakery had the right foundation for growth, I provided end-to-end platform coordination and technical guidance.
Platform Selection: Recommended Squarespace for its ease of use, elegant templates, and integrated e-commerce features that allow quick updates for new menu items or promotions.
Domain Purchase & Connection: Assisted with domain registration, DNS configuration, and secure connection to the new website.
Pricing & Plan Guidance: Outlined Squarespace pricing options, helping the bakery choose a plan that balanced cost with functionality.
Training & Handoff: Provided tutorials and guidance so the team could manage orders, update menus, and handle announcements independently.
Ongoing Support: Ensured the platform setup supported future scalability—whether adding seasonal offerings or expanding into broader e-commerce.
